As we’ve previously reported, a video is an innovative and engaging way for law firms to promote their pro bono programs and demonstrate their commitment to access to justice. Videos not only allow firms to present their commitment to pro bono in a concise and effective manner but also provide them with the opportunity to display the character of their firm and their core values to the public, including potential recruits and clients. Moreover, videos have the power to inspire and motivate firm attorneys and staff to contribute to something bigger than themselves and get involved.
Check out this video: “Why Quarles & Brady*† Provides Pro Bono Services”
The video offers the opportunity for many of the firm’s individual personalities to be on display, and passionate individuals emphasize a firm’s commitment to pro bono service. Want to learn more? We recently spoke with Dawn Caldart about the firm’s pro bono program, the pro bono culture in Milwaukee, the relationship of pro bono to lawyer professional development, and more. Dawn’s episode of the Pro Bono Happy Hour, the Law Firm Pro Bono Project’s podcast that highlights exciting and meaningful developments in the world of pro bono, will be available later in November on iTunes and YouTube.
Has your firm created a pro bono video recently? Leave a comment and share your experience, and be sure to link to the video!
* denotes a signatory to the Law Firm Pro Bono Challenge®
† denotes a member of the Law Firm Pro Bono Project