Is Your Firm Camera-Ready? (Part Two)
Last week, The PBEye reported on ways that firms can use videos both internally and externally to showcase their commitment to pro bono and enhance their pro bono marketing efforts. These videos come in many varieties; some videos feature attorneys and staff discussing why they do pro bono and the broad range of the firm’s pro bono offerings, others go deep and focus on particular pro bono cases undertaken by the firm, and some spotlight pro bono clients, enabling them to tell their own stories and share their perspectives.
We recently reviewed more than 80 pro bono videos, which had been produced by some 40 different Law Firm Pro Bono Project Member Firms and Law Firm Pro Bono Challenge® Signatories. The selections below exemplify the wide range of themes and styles of firm pro bono videos:
• Cooley*† conveys the firm’s passion for pro bono work as attorneys and staff discuss the importance of pro bono. In this fast-paced video, each person describes what pro bono means to him or her in just three words.
• Hogan Lovells*† demonstrates its global reach, specifically pro bono work in its London office, in a video that provides in-depth descriptions of a variety of litigation and transactional pro bono matters, ranging from the representation of trafficking victims to the provision of legal assistance to nonprofit organizations.
• Latham & Watkins*† produced an engaging video in which firm attorneys and staff explain why they do pro bono. Their enthusiasm and dedication to pro bono jump off the screen as they share inspiring stories and reveal what motivates them to get involved.
• Orrick, Herrington & Sutcliffe’s*† video highlights both the firm’s transactional pro bono work and pro bono litigation. This video, as well as others that focus on specific pro bono victories, effectively features pro bono clients in addition to firm attorneys and staff.
• Pillsbury Winthrop Shaw Pittman* has created a series of brief, in-depth videos that each focus on one attorney and his or her experience working on a particular pro bono matter. These videos also convey the scope and breadth of the firm’s pro bono practice, which includes impact litigation, the provision of critical legal services to the poor, counseling nonprofit organizations, and more.
• Ropes & Gray*† provides a sampling of different pro bono matters undertaken by the firm, such as efforts to secure lawful immigration status for students so they can qualify for federal loans and representation of a death row inmate. The video also touches on the benefits of doing pro bono work, including the enhanced opportunities for attorneys to develop their legal skills.
Please contact Law Firm Project Assistant Eva Richardson if you would like a comprehensive list of the pro bono videos we reviewed. Also, don’t forget to check out PBI’s YouTube channel to see some of our videos.
If your firm has recently created a pro bono video, leave a comment and share a link!
Hat tip to PBI intern Sam Mancina for his help with this post.
* denotes a Signatory to the Law Firm Pro Bono Challenge®
† denotes a Member of the Law Firm Pro Bono Project