The PBEye

Pro Bono As We See It
February 28, 2011

Pro Bono Publicity? Yes, Please!

It’s just days to go until the 2011 Seminar and Forum on In-House Pro Bono, and The PBEye is starting to get excited!  We’ve been going over the session descriptions for things that stand out, and one session that looks particularly interesting is the Pro Bono Public Relations Primer on Friday, March 4, from 2:45 to 3:45 p.m.

If you’re interested in blowing your proverbial pro bono horn, here’s where you’ll learn just how to do it!  This introductory session will explore how to effectively publicize your pro bono efforts and successes to create buzz around your program, both externally and internally. How can you utilize the available expertise and resources, along with mainstream and social media, to attract new pro bono volunteers, enhance your pro bono program’s reputation, increase visibility for your institution and pro bono program, and secure new pro bono opportunities, including high-profile representations?

This roundtable session promises tips and tricks for how you can shine the light on your pro bono efforts.  And with experts like APCO Worldwide’s Kent Jarrell and The National Law Journal‘s Tony Mauro, this session will not disappoint!